The hardest post to write – why grief for the death of a pet dog is so profound

This one is for the dog lovers who have lost their best friend, or know it is coming

The final photo with Willow as we prepared for a grim, last visit to the vet

IT’S DIFFICULT to remember a time before Willow came into my life. Now it is near impossible to imagine how the days ahead will be without her.

What is easy – painfully easy – is to calibrate how deeply, comprehensively and positively that wee ginger dug influenced, coloured and improved every aspect of my life. Every aspect.

Right now I am crushed by a grief beyond anything I expected or braced for. Afterall, I knew I would be ready for Willow’s death, that I’d be the “strong one” in the family. I’d been preparing for months to say a final goodbye to my best friend. But what I thought I knew was totally rewritten at 1.22pm on the mild, damp Saturday of April 29.

When a softly-voiced vet told me “she’s gone” those simple words cut the strings holding me up. I found myself on my knees, wracked with sobs. At another time I’d be embarrassed by this. Not now. The sense of loss and grief is profound and I’m done trying to mitigate it by pointlessly measuring it against the loss of a parent, a life partner, a sibling or, god forbid, a child.

Yes, there are exactly such tragedies playing out in big and small ways every day and the loss of a pet dog, however beloved, has to takes its place near the bottom of what is bigger picture important.

Even the epic sweep of history-making tragedies like those in Ukraine or Sudan doesn’t lessen the cold grip of grief for me and my family. A deep, raw, sense of loss isn’t diminished because it is confined just to my small household, nor should it be compared to that taking place in another. Heartbreak doesn’t ease out of respect for manmade boundaries, whether physical, moral or cultural. Anguish won’t uncurl from around my heart and my lungs because its source is a “first world problem”.

Self-awareness is a painful yoke at a time like this. It actually adds to the pain and the burden in understanding and accepting that many people consider grief over the death of a pet as unimportant, incomprehensible or even faintly ludicrous. However, my family shared a bond and a connection with Willow for more than 13 years and each of us has just lost a member of our family. It hurts like hell.

Comfort has come in the messages from likeminded people, those who have shared a similar bond with a pet and who have felt the acute, inconsolable sense of sorrow that comes when their short lives end. Thanks to everyone who sent those messages. All of them registered. All of them helped.

Why the pain is so profound is no mystery. From the day Willow arrived in our home, a tiny, snout faced, wobbling bundle of cream, she was a source of joy. Firstly, an unbridled happiness for my then seven-year-old daughter, an only child whose sole dream for the preceding two years was to own a dog of her own.

In the weeks before Christmas she’d been to visit a litter of tiny, working cocker puppies and even been allowed to pick them up. She thought each visit was an unparalleled treat, never suspecting that the sole, pale-coloured puppy would soon be coming home with her.

On Christmas Day she was thrilled to open a series of dog-related items – a dog bed, a bowl, a collar. Her childish delight was not even remotely dimmed by her expectation that these were transient gifts that she would soon be passing on to the dog whose puppies she’d been privileged to visit.

When we calmly explained the truth – that one of the puppies would be coming to join our family – she ran from the room in floods of tears. The joy she felt was, quite simply, uncontainable. Fast forward 13 years and that young woman, closing in on her 21st birthday, is now feeling a well of misery entirely equal to and commensurate with that initial, uncontrollable, explosion of happiness.

My sense is that she is dealing with much more than just the loss of a beloved pet. It’s a bruising coming of age that has her grieving (even if she doesn’t fully realise it) for the end of her childhood; an end to the innocence of youth and a and brutal manhandling into adulthood.

It’s a similar story for my other half, who spent more time with Willow than any of us – feeding, grooming, managing daily walks, administering worming tablets or medicines when needed. From the first puppy parties to the grim, final trip to the vet, she took care of all the minutiae of dog ownership – dealing with dog walkers, washing bedding, tidying away toys, keeping dog food stocked, sorting pet insurance, arranging regular vet check -ups.

Willow was her constant companion – and the silent, deep-eyed and loving partner who helped her navigate her own series of life hurdles. It was Willow by her side while she coped with being primary caregiver for both of her elderly parents, who lived with us. It was Willow who was with her every minute, morning, noon and night, when her parents died.

Most telling of all, it was Willow who filled the huge void – every mother’s dread – when our daughter moved out. The empty nest that threatened to overwhelm was actually manageable because our beautiful Willow still filled the space and was only too ready to soak up all the love looking for an outlet.

However, there’s no equivalent to Willow now that it has come to mourning the loss of our dog. The house echoes emptily where the sound of her padding paws on floorboard were once a constant. The very absence of her once comforting presence is a vindictive nip that only worsens the feeling of loss; that lengthens the time it is likely to take to come to terms with her passing.

For all of us it doesn’t matter how much we loved the dog; how often we tell each other that Willow was blessed with a wonderful life or that she enjoyed every minute of her allotted span; that she left this mortal coil on a wave of love and murmured words of appreciation as all three of us stroked her gently, captured in the photo, below. All that we feel at the moment is the shock and pain of loss.

I’ve reflected – in fact marvelled – at just how much of a positive and transformative impact Willow had on me. At times it feels like mourning her is book-keeping exercise, where I tally up the debits and credits in the ledger of my life. Right now her death is the only, enormous debit – so I try hard to focus on the innumerable credits I can never properly thank her for.

My early protests about owning a dog included a complaint that it would be me who would end up walking her most of the time, at inconvenient hours and in all weathers. How right I was – just not in the way I expected. Walking the dog was no chore, it was a joy.

Within months I was looking for new routes to walk, finding parts of the city, especially its green spaces, that I’d not previously known. Those walks – often three hours or more – brought me new levels of mental well-being and physical fitness that I couldn’t previously have imagined.

Soon I realised the walking was not enough on its own to satisfy my newfound interest in healthier pursuits, so I thought about running our favoured route instead. It quickly transpired that my knees and hips weren’t up to it. All of which led directly to me signing up to a gym for the first time in my life. Now my gym routines are an essential part of my life and my working week. I hope never to be without them. Thanks to Willow.

An interest in fitness led to a wholesale change in nutrition. Out went the microwave ready meals for a focus on cleaner eating.  Later, when I decided to drop meat from my diet, the decisions was driven by the triple prongs of animal welfare, environmental damage and health benefits. But the primary driver was the realisation that the animal I loved was little different from those I was eating. I have absolutely no doubt that Willow felt and was moved by emotions like love, fear and jealousy. I believe the same is probably true for pigs, cows and sheep. I won’t eat their flesh again. Moral debates aside, changes in my diet have been a massive boon for my health. All thanks to Willow.

In terms of work, 2009 (when Willow arrived in our home) was a tough time for business. It was just one year on from the financial crash and still three years out from the point where it felt like the economy had finally recovered. The challenges often felt overwhelming.

As my weekends and days off were shaped round lengthy dog walks, my mental wellbeing improved immeasurably. That gave me the space and the bandwidth to stop kneejerking in my reaction to problems with colleagues, clients or cashflow. It made me more measured, more thoughtful and more reflective – all of which I believe have made me a more rounded businessman and a more considered and considerate employer. Thanks to Willow.

Accompanying Willow on those long walks led me to another new aspect of my life – the discovery of podcasts. Since then I’ve listened to thousands of hours while walking with my wee, ginger dug and developed a roster of favourites focused on PR, communications and technology.

It’s impossible to quantify how those endless hours lost in audio have informed and influenced my understanding of my chosen profession, illuminated my modest understanding of business management and taught me to think deeper and harder about what motivates those I work with.

The precious time with Willow and my earphones also prepared me for the sweep of tech changes transforming my  sector. All of which means my own resilience as well as my ability to steer a business have improved dramatically. Thanks to Willow.

Ultimately your pet dog is part of your family. Owners immediately understand how family moments are immeasurably enriched by the interactions and presence of their pet. These constant connections – big and small – that accumulate without thought. The joy of throwing a ball for your pet; of watching Willow frenziedly digging at the beach; accepting a paw for a treat; or simply stroking her ears while watching TV. The tiny elements of everyday lift that accumulate into a deep, textured and meaningful relationship.

An obvious example for us was whenever we returned from holiday. Any sense of blues that accompanied touchdown back in dreich Edinburgh were always dispelled by the trip to Fife to collect Willow from kennels. Always a heart melting and totally uplifting experience. Indeed, coming home, even after the worst possible day, it was a privilege (one I took for granted) to be greeted by a delighted dog intent on sharing its unconditional and boundless love for me.

At a more extreme level, when one of life’s brickbats caused a painful fracture between me and my mum, our eventual reunion and the repair of our mother-son bond was forged over – yep, you’ve guessed it – long, reflective walks with Willow.

Even in her passing, Willow has left us an unexpected gift, as we have come together as a family to share our sadness, as well as bonding over stories and photos from the 13 and a half years we were lucky enough to spend with her. Our family is stronger – all thanks to Willow.

These are just some of the reasons we are grieving so hard. Our generous-hearted, loving, loyal friend gave us so much, so unstintingly and asked for nothing in return, except to be loved.

Willow, I hope we upheld our end of the bargain, because I can say, without fear of contradiction that we loved you – love you still – like you loved us. Unconditionally. Rest in peace my special friend.

When quotes go wrong: there’s something distinctly fishy about this beauty…

Even the best PR people can be tripped up by the rise of business gobbledegook in client messaging

A farmed salmon ready for cooking

THE WORLD’S biggest fish farming company has hit the headlines after announcing a change of name.

But that’s not the mouthful that should be of most interest to PR professionals.

I’m not much bothered that the wholeseome-sounding Marine Harvest will now become the rather vanilla, Mowi.  What did catch my attention was that some very capable PR people seem to have carefully and effectively managed the announcement, ensuring it reflects well on the fish farming giant.

The PR success started with an exclusive interview with CEO Alf-Helge Aarskog on BBC Scotland’s Good Morning Scotland programme, and was then followed up with extensive media coverage in the likes of The Scotsman, The Times and a slew of fish farming related publications (aye, there are loads of them).

A PR photo of a salmon dish served up with lemon on a white plate

But didn’t I mention another mouthful? Something that didn’t leave quite such a pleasant after taste as forkful of smoked salmon? Yes indeedy, I did – and it was this howler:

“Through implementing our Mowi branding strategy, we can communicate our integrated value-chain from feed to the consumer’s plate. We are looking forward to announcing our new Mowi product line in the coming months.”

Said no-one. Ever. Yet this god-awful quote has been attributed to the otherwise very articulate Alf-Helge Aarskog. Worse, it’s been lifted from the press release and been repeated in a number of publications, some you’d really hope would know better.

When I was a jobbing journo a wise old sub-editor let me into the secret of the “say test”. Quotes simply aren’t credible or believable when they read like this. For the simple reason that it’s nigh on impossible to *actually* say them out loud.

Highlighting this one example makes me a hostage to fortune. I know my own agency has dropped similar fugly quotes in media releases. I may even have been responsible for a few myself.

Close up photo of a farmed salmon in a fishmonger's shop

FFS! Even I wouldn’t have said *that*

That’s because over-earnest PR people sometimes get carried away.  While us PR folk  are supposed to be on guard against this sort of stuff, the truth is that even the best of us let our guard down occasionally. However, slip-ups  are becoming more and more commonplace for two main reasons:

ONE – Corporate jargon is a plague. And it’s getting worse. Indeed, there’s a relentless push from clients, marketing managers, bean counters, corporate lawyers and sundry others to make business people sound like bulls**t-spouting automatons reading from the company brochure. PR people can push back, but it’s not unusual for clients to insist that a certain quote – no matter how awkward – is included in a media release. Urgh.

TWO – With many news outlets – both print and online – operating with grievously depleted staff numbers, another check and balance has been weakened. Unsayable, trite, marketing guff that once would have been weeded out is now appearing in print. That removes a major incentive for PR people to carefully shape client quotes, rather than trotting out the contents of the marketing brochures.

Right. Rant over. Everyone loves PR-bashing and I’m sure there will be plenty of folk only too happy to flag up similar, egregious examples that have offended their eyes. No doubt plenty of them will be from me or the team here at Holyrood PR 😀

But let’s get them all out there. Please share your examples in the comments – and who knows, we might even start to make a difference…

 

 

The Star Wars guide to the difference between ‘smart’ and ‘wise’

 

Better technology does not mean greater wisdom

Star Wars movie teaches how wisdom and technology are not the sameBetter, faster, higher.

The delights of the modern world just keep improving, don’t they? From food and clothing to technology and entertainment, our choices get ever greater, accessibility gets easier and affordability is more achievable.

Disposable fashion, microwave meals, convenience stores, smartphones. Where would we be without them?

Surely only the clueless or the catatonic would hanker after the old days or the old ways?

Recently I spent some time in the company of a likeable 17-year-old who was thoughtful, polite, clever and conversational; a teenager to convince you that even our young people are getting better.

He told me how much he was looking for to the next instalment of the Star Wars movie franchise. Then he told me how he’d started re-watching the previous six movies to prepare himself.

Yet there was a big, ugly hair in his bowl of cherry ice cream.

Episode four of the franchise simply wasn’t up to snuff. Too slow, too boring and free from the quality of high-octane action he’d come to expect from episodes one, two and three.

“Nothing much really happens,” he lamented.

It took me a minute or two to remember that episode four was actually the first of Star Wars movies to be made; the one which introduced the world to Luke Skywalker, Han Solo, Darth Vader et al.

Its release in 1977 was culturally and socially a genuine, Richter-scale game changer.

But to this smart and amenable young man the plot trundled, the lightsaber battles were painfully slow and the entire movie seemed pedestrian.

Yet none of the subsequent Star Wars movies – for all their advanced special effects, gymnastic fight scenes and accompanying hype – ever matched the earnings of the original.

Here’s what Wikipedia says:

“When adjusted for inflation as of 2013, Star Wars is the second highest-grossing film in the United States and Canada, and the third highest-grossing film in the world. It received 10 Academy Award nominations (including Best Picture), winning six; it is often regarded as one of the best films of all time.”

Which means it’s not only about the money. None of the subsequent movies came even remotely close in terms of global cultural impact.

What this tells me is that smart people – whatever age –  are always worth speaking with and listening to. But there is a world of difference between “smart” and “wise”.

Even smart people can be distracted because there is always something shinier, flashier and louder to catch your eye and to stake a claim for your attention.

In my sphere, the world of PR and communications, attention has been diverted from old-fashioned media relations by the newer, faster attractions of blogging, Twitter, Facebook, content marketing, native advertising and whatever else new comes along.

All of these platforms are valuable and worthwhile. But I’ve given up despairing over the flitterbits who leap from one to the other looking for a new fix of ‘shiny’.

It’s easy to forget is that PR and media relations have been around for 100 years – a business service worth billions across the globe with almost a century of proven value.
We don’t even know if Facebook or Twitter will still be around a decade from now.

Better, faster, higher doesn’t necessarily mean wiser.

It takes wisdom to look beyond the moment, see past the hype, think further than the distraction. And to know that fads fade fast, but that style and quality last and last.

 

 

 

 

 

 

 

Three little words guaranteed to leave me quivering

The launch of STV Edinburgh is a major event in the Scottish media calendar

STV Edinburgh launch

We launch tonight.

Three little words from an email which dropped in my inbox a short time ago. And I’m shamelessly excited by them.

For those of you who may have missed the cause of my breathlessness, I fully understand that you might not entirely share my heightened sense of anticipation.

But to a man whose life has been spent in the media (and a great deal of it embedded right here in Edinburgh), the launch of a new TV station for Scotland’s capital city is something to get worked up about.

Chances are that STV Edinburgh may well turn out to exhibit all the flaws and failings we expect from tinpot local TV stations, wherever they are to found elsewhere in the world. Cos the simple fact is that in the UK we’re spoiled by the expectations set for us by the imperious professionalism of a phenomenally well-funded BBC. Continue reading

Street party organisers almost created a Mound of heartache

Scotsman report on crush at Edinburgh Hogmanay party

The Scotsman’s report

SOBERING experiences prompt deep reflection.

Like what’s it like to genuinely fear for the life of your child? How terrifying is it to face an implacable danger while rendered utterly powerless? Or who wants to listen to 60s pop music classics while facing a clear and present existential threat?

Sorry if number three sounds terribly flippant. But the truth is I can actually answer all of these questions.

Indeed, that’s why I wasn’t remotely surprised to read in today’s Scotsman that the appalling crush on The Mound during Edinburgh’s Hogmanay Street party is to be the subject of an in-depth safety review.

Forgive what may sound like dramatic effect, but I was there – and I’ve never been more terrified in my life. In a single year past I came within moments of drowning and was knocked over by a hit and run driver. Both those events gave me pause for serious reflection. Neither came close to shaking me as profoundly as my New Year’s Eve experience on an ordinary city street that I’ve walked countless times. Continue reading

Three little words to guide an entire year of personal and business life.

More power to you if you’re currently fighting off craving or pushing yourself beyond your usual limits to meet your New Year resolutions.

Quitting smoking is a typical New Year resolution

Quitting smoking is a typical New Year resolution

It’s a stressful business quitting smoking, sticking to a punishing exercise schedule or tamping down food cravings and coping with hunger pangs.

That’s why I’m not one for resolutions just because we’ve passed a line on the calendar.

However, whether it’s an age thing or a response to a tough 18 months, I do feel ready for a change.  Or rather changes. Just about every aspect of life could use a period of positive recalibration.

So I’m taking inspiration from some influential bloggers I follow – and bypassing the pressure of resolutions to instead choose three little words to guide me through 2015.  Continue reading

The Secret Sex Shame Behind John Lewis’s Monty The Penguin Ad

John Lewis Christmas ad with Monty the Penguin

Monty the Penguin and schoolboy friend.

Just hours after being released to an expectant public, it seems Monty the Penguin is a big, fat, online viral hit.

John Lewis appears to have scored another home run in its series of schmaltzy, heartstring-tugging but ultimately heart warming Christmas adverts.

Except today someone at the department store – a bastion of middle class sensibilities – will be waking up to the realisation that in choosing the cute, CGI penguin star of the commercial, they have cast the avian equivalent of Jimmy Savile.

And that cannot be a good feeling. Continue reading

Climate change is real – It’s time we all adopted a tree hugger

Climate change activists

Climate change activists

I hate to come over all tree hugger on you.

But here’s the thing. Maybe it’s time for all those well-grounded, hard-nosed, practically-minded, business-focused types among us started to make a noise.

Saving the planet is no longer the preserve of skygazing hippies, sandal-wearing dreamers, unwashed nature communers or political fringe eco-agitators.

The lastet report from the WWF (no, it’s got nothing to do with muscular men in hairspray and lycra) should stop even the most ardent planet raper in their tracks: Continue reading

Who knew my weekly column was such a mouthful?

Shavers Weekly penis jibe

Shavers Weekly penis jibe

Just as well I’m thick-skinned, eh?

Those over-exuberant young scallywags at Shavers Weekly have speared me with satire in their latest, laugh-a-minute edition.

It would seem they find the weekly column I write for the Daily Record’s Edinburgh Now supplement as something of an unwelcome mouthful.

Everyone likes to be recognised for their work, so clearly this mud slinging comes as a bit of a job blow.

Despite the naughty allegations, I suppose it could have been worse.

After all, the schoolboy humour fuelled magazine labelled my fellow Edinburgh Now columnists as “boring” or “drunk”.

However, it does leave me wondering: just how could they have known about my, ah, special skill?

And with that spoiler out there, how am I possibly going to find an alternative party trick in time for the Christmas season?

Tchoh.

Teen Boys Burst Rockstar’s Cheeky BAWSAQ with $1 Billion Gaming Frenzy

BAWSAQ in Grand Theft Auto 5Apart from a short flirtation with a Nintendo handset in the early 1990s, I can’t claim to be a gamer.

Probably just as well. With my anorak tendencies and borderline OCD (I like to call it determination and bloody mindedness) there’s every chance I’d become obsessed.

From there it would be a rapid descent and before long I’d be a chubby, straggly-haired, pop-eyed, socially inept and basement-dwelling cliche (the kind that all gamers were tainted with, before geekery somehow became trendy). Not a good look.

All in all I’ve always been a bit sniffy about ‘video games’. At times I’ve thought the notion of ‘professional gamers’ is an insult to the evolutionary splendour of the opposable thumb. To think, millions of years of in the making and  the pinnacle of natural selection has been achieved to let mumbling teens make a screen flash faster and call it Halo 4. Tchoh. Continue reading