The Secret Sex Shame Behind John Lewis’s Monty The Penguin Ad

John Lewis Christmas ad with Monty the Penguin

Monty the Penguin and schoolboy friend.

Just hours after being released to an expectant public, it seems Monty the Penguin is a big, fat, online viral hit.

John Lewis appears to have scored another home run in its series of schmaltzy, heartstring-tugging but ultimately heart warming Christmas adverts.

Except today someone at the department store – a bastion of middle class sensibilities – will be waking up to the realisation that in choosing the cute, CGI penguin star of the commercial, they have cast the avian equivalent of Jimmy Savile.

And that cannot be a good feeling. Continue reading

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