How to slice and dice the media to fit the categories in Facebook Groups





There’s never been more amazing time to be involved in the media – but how would you categorise what we do?

Facebook has a pretty clear idea of where we all fit in. And since Mark Zuckerberg’s social network is the biggest of the new kids on the block, I suppose we’d better be paying attention.

If you haven’t already heard, Facebook has set the  social media digerati abuzz this week, with the launch of its new Groups function.

Twitter, techsites and the blogosphere have all been positively oscillating as commentators trip over one another to froth or fume at the networking giant’s latest announcement.

Never one to miss a bandwagon I thought I’d jump on by testing out Facebook Groups for myself.

Since the idea seems to be to engage likeminded people, I planned setting up a Facebook group for those who listen to Quiet News Day (, the weekly media podcast I put together with co-host Shaun Milne.

With his background in journalism, mine in public relations and a joint interest in social media those are three subjects we talk about regularly – while also touching on tech, search, marketing and even advertising.

But when I tried to find a niche for a Quiet News Day Group, I was totally outfoxed by Facebook’s categorisation system.

While, it’s a fairly broad church, I was pretty sure there would be a “media” category. Nope. Here is the rundown of how Facebook has decided to segment those of us in the media game: Continue reading


Scottish journalism students launch their own news site

If I’d been keeping a proper eye on incoming links to this blog, I might have noticed by now that the journalistic young guns at Napier University have started their own news site.

Given that links are like gold dust, I am most grateful to the studetns for namechecking my blog on the pages of their site,  Dunedin Napier News.

It’s also pleasing to see the young ‘uns fully embracing the joys of Web 2.0 and digital media, including video, slideshows, RSS feeds and whatnot.

What better way for the thrusting, shiny young things to see their names in lights – especially given the  way things are going in newspaper land at the moment (just read any of the recent posts on Shaun Milne’s blog to keep up with the parlous state of the Scottish media)?

Without being gloomy, it’s entirely possible that when the recently enrolled crop of first years graduate four or five years from now, the media may well have changed beyond all recognition. Certainly few see traditional print or broadcast media remaining as they are.

The Napier students have obviously already sussed the  twin keys to successful audience building on Web 2.0 (interesting, high-quality content and generous linking).

So let’s hope this up and coming generation will be the ones to resolve the conundrum of how to make online news pay.

FINALLY – while all this virtual, web 2.0, online conversation stuff is great, you cannae beat the real thing. So I look forward to being invited to Napier to address the students face-to-face. I’ll even accept payment in beer.

Tattoo that says it’s a man at the front and a woman at the back (and an employee surfing the internet).

I refer you to this lawyer’s eye view from employmnet specialist Mark Ellis on whether staff should be entrusted to surf the internet while in their office or workplace. know employment law should be dull, but Ellis Whittam provide excellent legal HR support to my own company and Mark Ellis has made a decent job of making some pretty dry employment issues far more accessible and interesting.The dilemma of “social networking” is one which many businesses are currently wrestling with. The whole idea of Myspace, Bebo and Facebook intruding on the workplaces has also been debated by my old mucker Shaun Milne (click here). In the case of Mark’s blog I posted my own view: that a tolerant approach by employers will help good staff find the right balance and hopefully help root out the abusers.My respect goes out to the provider of the following rather amusing picture (Who shall remain nameless, just in case!):Amusing TattooThis shows that Quantum People, one of the most successful recruitment companies in Scotland enjoy that position because their team know how to have a laugh. Should they be hauled over the coals for this? Of course not – it’s just a bit of harmless tomfoolery (and I’m sure all the bright young things in their office will be saying, “right on grandad” at the use of that word!).It certainly brightened up my day. Though I have to suggest, this isn’t a tattoo it’s a body paint job. Still funny though.