As a dad took a photo of his daughter eating an ice cream in a Scottish shopping centre, little did he realise the social media snafu and #PRfail he was about to unleash
Chris White was accosted by security staff after photographing his five year old daughter in Braehead Shopping Centre, Glasgow.
Boycott Braehead – Father confronted by police for taking a photo of his daughter in a shopping arcade – Description: Dear Evening Times Newsdesk Around 4pm this evening I took the attached photo of my 4 year old daughter looking cute on the back of a vespa seat at an ice cream bar inside Braehead shopping centre in the middle of a shopping trip.
Among the first mainstream media to pick up on the story were sister titles The Firm (legal magazine) and The Drum (marketing, advertising and digital communicatiion). Each published reports on Sunday, October 9.
|News : Facebook campaign to boycott Braehead gains momentum as Terrorism Act cited against dad and 4 year old daughter : THE FIRM : SCOTLAND’S INDEPENDENT LAW JOURNAL
A campaign to boycott the Braehead Shopping Centre on the outskirts of Glasgow has gained momentum over the weekend after an account of an incident in which the Terrorism Act was cited against a father who took a picture of his 4 year old daughter on a novelty motorbike was posted to Facebook on Saturday night.
|Facebook campaign calls for boycott of Braehead Shopping centre over photography restrictions – News
A social media campaign calling for people to boycott the Braehead Shopping Centre has begun to escalate, after its organiser was detained by security for taking a picture of his daughter.
Followed by STV news, which also published a story on its website on Sunday, October 9.
STV had been working on the story from the previous day, but took a clear editorial decision not to run the story until they had actually spoken to Mr White – the only reason they published slighly later than The Drum and The Firm:
|Shopping centre guard calls police over father taking ‘illegal’ photographs of his daughter | Glasgow and West | STV News
A father who was allegedly questioned under the Terrorism Act after taking photographs of his four-year-old daughter enjoying an ice cream at a shopping centre has demanded an apology from Strathclyde Police. Chris White claims a security guard told him that the pictures, taken at the Braehead centre near Glasgow on Friday afternoon, were "illegal".
|Braehead Shopping Centre
Following various postings on social media websites and stories in the traditional media, Braehead would like to set the record straight on an incident involving a man taking photographs of a child in the centre, on Friday October 7.
|Row over photo in shopping centre
A Facebook campaign is calling for people to boycott a shopping centre after claims a man was questioned by police for taking photographs of his own four-year-old daughter. Chris White took a picture of Holly eating an ice cream in the Braehead shopping centre, near Glasgow.
Arount this time, a dedicated Twitter hashtag started to take off – #braehead fail – although it was started some time earlier on the weekend.
|Call Kaye: 10/10/2011
Kaye Adams brings a human touch to the stories making the news, seeking out the personal stories behind the headlines and inviting her listeners to help shape the agenda. Kaye Adams brings a human touch to the stories making the news, seeking out the personal stories behind the headlines and inviting her listeners to help shape the agenda.
|Braehead Row Puts Scotland on the Map for PR and Social Media Disasters
Some people shouldn’t be let loose on PR and social media. Particularly during a crisis or a major reputational issue. Today giant Scottish retail outlet Braehead Shopping Centre finds itself at the centre of a damaging controversy. A father photographed his daughter eating ice cream and was accosted first by security staff and then by police.
|Scottish police praised after foiling Al Qaeda toddler ice-cream plot
Strathclyde police have been praised by Government officials after foiling a plot by Al Qaeda terrorists to take photos of a three year-old eating ice-cream in Glasgow’s Braehead shopping centre. The plot, which detectives suspect might have been in the planning stages for up to eight minutes, would have seen a photo of the small child circulated to literally dozens of Facebook users.
|Massive ice cream-related terror attack foiled in Glasgow shopping centre | BitterWallet
The war against terror is a serious business and intelligence is one of our most powerful weapons. We need to be vigilant about any potential threat, no matter how small and insignificant it seems. You know, like little girls eating ice creams in shopping centres.
|WHY IS SORRY SO HARD TO SAY?
A shopping centre’s worst nightmare is happening now live at Braehead. Over the weekend a man taking a photograph of his daughter on the mall was stopped by a security guard – the situation escalated and the police were called. The reason? You are not allowed to take photographs on the mall.
|Family photos, paedophile scares and the Stasification of Britain — Telegraph Blogs
No doubt you’re as shocked as I am by the story of the photographer in Scotland questioned by police after taking pictures of his 4-year old daughter eating ice-cream in a shopping mall: Staff at an ice cream stall in Braehead shopping centre, near Glasgow, became suspicious when they saw Chris White taking pictures of his four-year-old daughter Hazel with his mobile phone at around 4pm on Friday afternoon.
|A tale of two social media outcomes | Florizel Media Ltd
I’ve seen two very different experiences of the power of social media this weekend. One I experienced personally and the other I’ve witnessed over several channels. The first took place in Notting Hill, London. I’d been down on a business trip and had some free time on Saturday morning before I took the plane home to Scotland.
|Take one customer, call him a pervert, then a terrorist. Result? Instant Hero. « Media Training | Realistic training courses from Media Mentor
Today, Monday 10th October, started like any average Monday for the head of PR at Breahead Shopping Centre outside Glasgow. Dull. As I write this at 4 pm the sky is lit up, metaphorically, with the flames of a classic PR disaster highlighting the wreckage of their reputation.
It was only a matter of time before the inevitable apology (had this been issued 36 hours ago, might a lot of bad PR have been avoided?)
|Braehead Shopping Centre
We have listened to the very public debate surrounding our photography policy and as a result, with immediate effect, are changing the policy to allow family and friends to take photos in the mall. We will publicise this more clearly in the mall and on our website, and will reserve the right to challenge suspicious behaviour for the safety and enjoyment of our shoppers.
|Photo row centre issues apology
The shopping centre which called in the police after a man took photographs of his daughter eating an ice cream has apologised for any distress caused. Braehead Shopping Centre, near Glasgow, also said it was changing its policy on photography. In future, it will not try to prevent family and friends taking pictures of each other in the mall.
|Braehead apologises to father at centre of ice-cream storm | Glasgow and West | STV News
The shopping centre near Glasgow says it has changed its policies to allow photographs of friends and family. Braehead Shopping Centre has issued an apology to a father who was asked to leave its premises for taking photographs of his four-year-old daughter.
The story even made Newsnight Scotland – the BBC’s flagship, show for heavyweight analysis of the day’s biggest news stories.
If you have access to the BBC iPlayer, you can watch the report here (from 10 mins 35 secs):
|Newsnight Scotland: 10/10/2011
Comprehensive coverage of the day’s important national and international news stories presented by Glenn Campbell. Comprehensive coverage of the day’s important national and international news stories presented by Glenn Campbell.
|Father-daughter ice cream date ignites a social media firestorm | Articles
Facebook has turned Chris White into a folk hero and vilified the Braehead Shopping Centre in Glasgow, Scotland.
A report about the Brahead situation also featured on the highly-respected podcast, For Immediate Release: The Hobson and Holtz Report.
|For Immediate Release: The Hobson and Holtz Report
Content summary: New FIR content posted: Speakers & Speeches Google+ Hangout panel discussion with Chip Griffin and Jennifer Wah on Steve Jobs and Apple, Speakers & Speeches with Shel on content curation, FIR Interview with SunLife of Canada’s Darin Diehl is up, FIR Video Interview with Toby Ward on IABC intranet study is up; no report this week from Michael Netzley in Singapore; News That Fits: posting your own terms of service on Facebook; Dan York reports on Apple announcements and Steve …
By this point, moving into Tuesday, October 11, international news organisations began to pick up the story. Here are a few examples, including Fox News in the US:
|Mall apologises for ‘no photo’ policy after scrutiny
Published: 7:44AM Tuesday October 11, 2011 Source: ONE News Copyright © 2011, Television New Zealand Limited. Breaking and Daily News, Sport & Weather | TV ONE, TV2 | Ondemand It appears that public outrage has forced a mall to apologise to a Scottish man who was reprimanded for taking a photo of his daughter in the shopping centre.
|UK man harrased at Braehead Shopping Centre questioned under ‘anti-terror’ laws by police
A FATHER was harassed by police and a security guard under "anti-terror legislation" after taking pictures of his own child.
|Dad Taking Pics of Daughter in Mall a Terror Threat?
A father taking pictures of his daughter at a shopping center near Glasgow, Scotland, says he was banned from the mall and threatened with having his camera phone confiscated in the interest of preventing terrorism when he refused to delete the photos.
|10 crisis PR tips following Braehead Shopping Centre social media boycott campaign | The Drum
Much has been written, blogged, tweeted, broadcast and picked through about this weekend’s explosion of publicity at Braehead. There are lots of complex points but for me, the main leaning points are simple and the crisis could have been averted before it made the local paper, never mind social media commentators in the Southern hemisphere.
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|Police say Braehead photo row father complaint ‘has no basis’ | Glasgow and West | STV News
Police have taken the unusual step of issuing a public denial of accusations made by a father who claimed he had been questioned for taking pictures of his young daughter at a shopping mall. Chris White said police interviewed him at Braehead Shopping Centre near Glasgow because they thought he may have posed a danger to children.
|Photo row father to sue police
Chris White last night vowed to sue Strathclyde Police A FATHER at the centre of a row over taking a picture of his daughter at a shopping centre is to take legal action against Scotland’s largest police force.