I’ve just discovered that public relations is in my genes.
Who told me so? None other than the BBC, in the shape of Paul Murton who presents the excellent series, Scotland’s Clans.
Turns out the Douglas name was a byword for PR excellence as far back as 1329 when legendary Scottish warlord King Robert the Bruce died and asked for his heart to be taken into battle as part of the Crusades.
The Bruce’s right hand man was Sir James Douglas, who was known as either the Good Sir James or the Black Douglas after making a name for himself during the wars of independence with England.
A great national Scottish hero, Sir James was knighted on the field of Scotland’s greatest every victory over the English at Bannockburn.
The PR credentials of the Douglas clan were assured when Sir James agreed to take The Bruce’s heart – sealed in a silver and enamelled casket and worn round his neck – into battle against the Muslims occupying the Holy Land.