There’s never been more amazing time to be involved in the media – but how would you categorise what we do?
Facebook has a pretty clear idea of where we all fit in. And since Mark Zuckerberg’s social network is the biggest of the new kids on the block, I suppose we’d better be paying attention.
Twitter, techsites and the blogosphere have all been positively oscillating as commentators trip over one another to froth or fume at the networking giant’s latest announcement.
Never one to miss a bandwagon I thought I’d jump on by testing out Facebook Groups for myself.
Since the idea seems to be to engage likeminded people, I planned setting up a Facebook group for those who listen to Quiet News Day (www.quietnewsday.co.uk), the weekly media podcast I put together with co-host Shaun Milne.
With his background in journalism, mine in public relations and a joint interest in social media those are three subjects we talk about regularly – while also touching on tech, search, marketing and even advertising.
But when I tried to find a niche for a Quiet News Day Group, I was totally outfoxed by Facebook’s categorisation system.
While, it’s a fairly broad church, I was pretty sure there would be a “media” category. Nope. Here is the rundown of how Facebook has decided to segment those of us in the media game:
If you are ain public relations, or in markeing and advertising, then, shine up your shoes and straighten your tie, because you fall squarely into the BUSINESS category.
However, if you are in the news game (presumably this includes journalists and photographers), then you join gadgets, gaming, software, mobile and gadgets in the INTERNET & TECHNOLOGY category.
Meanwhile, if you want to follow Television or Radio, then please join the other luvvies (fine arts, performing arts, theatre, dance and movies) over in the ENTERTAINMENT & ARTS category.
I can confidently state at this point that I still know precisely hee-haw about the functionality – good, bad or indifferent – of Facebook Groups, because I never got through the process.
But what does it all mean?
For all those hacks who said I was off to be a ‘fluffy bunny’ on the ‘dark side’ when I moved from journalism to PR? Well, now Facebook says I’m simply doing the business. I hope life is nice with the techie types in your geeky ghetto?
Meanwhile, to our friends in TV and Radio, we’re thinking of you dahlings – mwah, mwah!