After seeing Deadline’s web traffic, Susan Boyle aint the only one singing

20-apr-susan-boyleIt must have been one helluva week for Susan Boyle.

Enough’s been said and written about how she’s been catapulted from a modest life in a Scottish backwater town to internationl, er, curiosity.

So no need for me to add to the internet industry which has sprung up around her.

Except to say that Deadline News, the Edinburgh-based press, picture and video agency has been caught up in that internet phenomenon. And quite an experience it has been.

We all know the internet is changing everything from a media perspective. But being swept up in something of this magnitude has been real eye-opener.

For almost a year now, Deadline has been putting its content online, including stories, pictures and video – and building up quite a nice audience. It gives  extra reach to the stories the team work on. 

It’s fair to say they weren’t quite prepared for the sheer weight of the global interest in Susan Boyle.

The figures are astronomical. In a working week Deadline had more than 700,000 hits between its website, its Flickr photostream and its YouTube TV channel.

In fact, in the spirit of web 2.0 transparency, I can even share the figures, below:

The Susan Boyle effect

The Susan Boyle effect

Congratulations to Susan. She seems like a lovable eccentric with a lovely nature as well as an amazing voice. Hopefully that smiley, likeability will help ensure she won’t be chewed up and spat out by the insatiable monster that is the global media.

Congratulation also to the Deadline team, who grafted their little cotton socks of to make sure they had a real involvement with the biggest story in their patch in a long time. And even though the slightly overweight lady has sung, let’s hope it’s not over yet.

A helluva week indeed.


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