Even rival PR success is sweet when it’s this close to home

Amicus Apple article

Amicus Apple article

The greatest challenge with PR is convincing sceptics that it works.

So what better way to show successful PR in action than a genuine example from my own personal life?

Not only is it all for a good cause, but just to add that extra stamp of authenticity it’s also a piece of PR success by (say it quietly) a direct business rival.

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